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What is LinkedIn and why do you build an online presence on it for your Business? - Keller


What is LinkedIn and why do you build an online presence on it for your Business?

Admit it, you’ve probably created a personal profile with some of the leading social networking sites out there such as Facebook, Twitter, and Instagram and have most likely kept an active online presence.

So, which one of these should I use for my business?

While Facebook and Instagram have done well in serving as a platform for touching base from business to consumer, there’s another contender in this group that we think fits best for business to business networking: LinkedIn.

LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish networks of people they know and trust professionally. And unlike other free social networking sites like Facebook or Twitter, LinkedIn requires ‘connections’ to have a pre-existing relationship. These ‘connections’ help grow your brand through word-of-mouth and build your credibility as a business. Genuinely, it’s the perfect platform for businesses to interact with and learn from each other without all the messy novelty posts or inappropriate memes on your feed.

Why do I need to set up a LinkedIn page for my company?

In a nutshell, a LinkedIn Page acts as the voice of your organisation on LinkedIn where members learn more about your business, products or services, and job opportunities. Think of it as Facebook but with a bunch of CEOs and employees looking to engage with each other on a professional level.

It’s basically the easiest way to be in contact with the businesses you’re eyeing to interact with. With a company profile on LinkedIn, you’re able to access information from a variety of business industries. Details about each company is readily available and it can be a great avenue for learning about the trade better – something you would want to get a hold of if you’re a startup.

One thing we’ve particularly noticed about LinkedIn is the constant sharing of valuable information with each other. Most of the content you will find will benefit your business. Imagine randomly getting free advice from high-profile CEOs on your feed!

Lead Generation and Recruitment

LinkedIn is a popular platform for lead generation and headhunters! Gone are the days where you take hours researching dream clients and potential employees. With over 610 million users, LinkedIn has the potential to send leads to every conceivable industry. Studies have found that of all social networks, LinkedIn drives the most amount of B2B customers (more than 80% of B2B leads come from LinkedIn), and is ranked as the most effective social channel. But we’ll talk more about this in the succeeding posts!

With 92% of Fortune 500 companies using LinkedIn, I guess you should be convinced that it’s the best platform for networking at the edge of your fingertips!

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